Twitter has become a massively popular social media tool - a way for businesses to get their name out there and provide instant updates on what they are doing. This can go two ways as customers can also interact with, and provide thoughts about your business. At times these reviews or tweets can be a little negative. The unfortunate thing about this is that all people subscribed to the feed will see the negative remarks. Do you know what to do when you get negative tweets?

Traditionally, the general rule regarding complaints was that a disgruntled customer or client will tell up to 20 people when they are unhappy, versus 5 when they are happy. When a complaint is made on Twitter, chances are very high it will be seen by more than 20 people. Complaints on Twitter should be taken seriously, even one complaint could damage your online reputation. Here are a few tips on dealing with this new breed of online customer service.

Ensure Team Alignment If you have more than one person looking over your social media accounts, or someone other than you looking over it, you need to be sure that they are experts on your products and services. This is important because it is them who will be responding to questions and complaints. If you don’t have an FAQ section set up, it is a good idea to establish answers to the most commonly asked questions, as well as answers or responses to any frequent complaints. This will provide you and your employees with a way to quickly handle displeased customers.

Prompt Response is Key Oftentimes, a quick response will go a long way in dampening the complaint. As people, we like to be acknowledged and when it is done promptly, we are more likely to be open. Many complaints are made when people are mad, and as such, the complaints tend not to show the whole picture. If you quickly respond, ask for more information or suggestions on what you can do to help, the complainer will often give you valuable feedback to use. If the complaint is serious, it is a good idea to acknowledge the complaint briefly, and then pursue a private dialogue. The average window to respond is 2-3 hours from the time of the complaint, so try to at least acknowledge the complaint within that time.

Personal Responses go a Long Way As with any response to complaints, it is a good idea to personally respond. If you use a company account, the response or apology will be read as insincere, and potentially make the problem worse. Many people feel valued when they are contacted from the owner’s or manager’s personal company account. In small businesses like yours, it is a good idea that someone at the very top replies. This will make it look like you care.

Word Limits, We Don’t Need No Word Limits The 140 character limit is usually not enough to explain yourself, or conduct damage control. So, don’t limit yourself to just the 140 characters. Use the space to acknowledge the complaint, and ask the person who lodged the complaint for their email so you can help them.

Pick Your Battles Remember one of the most important sayings in business: “You can’t please everyone, all the time.” There will always be people who complain simply because they can. In an ideal world, you would be able to personally address and solve each and every complaint, but chances are high you won’t be able to do that. Use your business sense about the complaints, or have a colleague look at the complaint and debate about what you should do.

With careful responses that are prompt and personal, there is a high chance you will turn the complaint into praise, and not only keep your client, but look good while doing it. If you have any questions about Twitter or any other social media tools, please give us a call.

The computer and all its related gadgets is probably the most important device in business. Many of us spend our whole work day on the computer, we then go home and spend more time on another computer. One of the consequences to this is that there has been an increase in the number of computer related injuries.

The majority of injuries sustained while working with computers are not instantaneous, they happen over time. The most common form of computer related injury is the Repetitive Strain Injury, also known as RSI. Soft tissue, muscles, tendons, nerves and ligaments are all susceptible to RSI. With proper maintenance and knowledge, almost all RSIs can be prevented. If left unchecked, an RSI could lead to lost time and possibly irreparable damage.

Eye Strain Eye strain happens when you have overexerted your eyes. The most common symptoms include:

• pain around the eyes,
• dry eyes,
• fatigue,
• photophobia (sensitivity to light) and
• blurred vision.

Often, severe eye strain will also cause pain or tension in the neck and shoulders. The most common causes of eye strain are poor workspace layout and sub-par lighting conditions.

The good news is that in most cases, eye strain won’t lead to permanent vision complaints, but if left unchecked it could cause productivity problems. The easiest way to prevent eye strain is to work in a space with lighting that is neither too strong or weak, and have a light source that does not create glare. It is equally important to take short breaks from the monitor. Follow the 20-20-20 rule: every 20 minutes, look at something (not another monitor) 20 feet away for 20 seconds.

Posture Related There are a number of related injuries to your posture, including: back pain, neck pain and headaches. These injuries typically come from bad posture, combined with sitting for an extended amount of time. It may not seem like you can injure yourself by sitting in a chair all day, but your muscles are not designed to stay in the same position for such a long period of time, and doing so can result in muscle pain. Poor posture at work can also lead to an increased chance of a herniated disc, commonly called a “slipped disc”.

There are a number of things you can do to minimize posture related injuries.

• Adopt a proper posture. Have a chair that pushes the small of your back (bottom) out, as this will promote a more natural spinal position. Try not to cross your feet, as comfortable as it is, as doing so puts pressure on your lower back.
• Get up and move around every 20 minutes to half hour.
• Stretch. Move your joints through their normal range of motion.
• If you have kinks or muscle pain, gently massage the area with a kneading motion.
• Get up. There is a rising trend of using a standing workstation - this could be another option.

Arm Related The most common type of injury to the arm is the well-known Carpal tunnel syndrome (CTS). This mainly happens in two places: the wrist and the elbow. CTS occurs when the median nerve (one of the main nerves) is compressed. CTS in the wrist is the most common RSI, and can be a costly injury. The median nerve also passes through the elbow. If compression occurs there, it can result in an injury commonly called “tennis elbow”. Symptoms include: numbness of the hand and arm, pain and weakness in grasping.

There are a number of things you can do to prevent CTS:

• Keep your mouse and keyboard close together.
• Type and hold the mouse gently.
• Remove your hands from the mouse and keyboard when not using them.
• Take frequent breaks to move your wrists and elbows through their natural range of motion. Be careful to not over extend.

With a combination of breaks, ergonomic workplaces, and other preventative measures you and your staff will see fewer injuries and higher productivity. If you would like to learn more ways to prevent injuries, or increase productivity please contact us.

As mobile devices become more multifunctional and versatile, an increasing amount of businesses are seeing the benefits of including smartphones in their day-to-day operations. However, mismanagement of smartphone work usage, and improper handling of these resources, could cause problems if you’re not careful.

Using smartphones for business purposes can indeed lead to increased efficiency and improved productivity, but if left mismanaged and unregulated, smartphone usage can cause more trouble than it’s worth. Here are a few tips to help you get the most out of mobile devices:

1. Formulate a Specific Policy For IT: One common mistake many businesses make is that they lack a policy specifically for the use of mobile devices. This is where you determine whether employees can use their own personal devices for work or not, indicate reimbursable expenses and other costs, and control networks where business-purpose devices can connect to.
2. Have a Security Action Plan: Data security is a major issue for any IT device, especially one that employees can take outside of the office. It is then imperative that any device used for business has the proper security to protect it from online attacks, and remote access features that allow it to be completely wiped, or “bricked” if said device is stolen.
3. Consider Developing Your Own Applications: Customized applications that employees can use for their business needs can prove to be much more secure, and more efficient than other third-party apps. As they’re made specifically for you, you can be sure that tasks done through mobile devices and the corresponding output are better tailored to fit into your organization’s work flow.

If you would like to know more about how to better manage the use of mobile devices for your business, please don’t hesitate to get in touch with us. We’d love to sit down with you and discuss a possible blueprint that addresses your business’s specific needs.

Ever since the computer became a household item, malicious software has been developed, aimed at causing havoc, or worse, stealing information. Businesses and governments have spent untold amounts of money to ensure safety from all sorts of cybercrime, but it is still a rising trend.

A quick Google search for “cybercrime trends” yields over 78 million results, the majority of which are likely to affect large enterprises or governments. While it is beneficial for all businesses to be aware of the major trends, there are a number of threats that will affect small businesses more than others. Here are some current cybercrime trends that SMEs should be aware of.

Mobile Malware Smartphones are becoming ever more popular, and with this popularity has come an exploding number of apps. Malware developers have been picking up on this during the past few years and there have been an expanding number of apps dedicated to attacking your phone or mobile platform. The most common type of malware on mobile devices is spyware, followed by SMS Trojans. SMS Trojans run in the background of some applications, and make international calls or text messages from the developers’ services causing huge phone bills. The final form of malware targets online payment apps on the phone.

One of the main reasons this form of malware has become so popular is due to the openness of some markets, such as the Android Market. The owners of the app markets are working to track down and get rid of the guilty apps on their marketplaces, but you still need to remain vigilant. while installing apps. Look at the developer of the app - how many times has it been downloaded? Maybe double check the app’s integrity online before installing and double check the app on the internet.

Open-Source Malware Kits A common thing malware developers do is write code for malware and then sell it to interested buyers. But a rising trend is that developers are writing malware that is open-source—any person can download and change it. The worrying thing is, many developers of already powerful malware have been releasing open-source versions of their software. This means that there will be an increase in the number of malware attacks out there, as devious developers can easily come up with more elaborate hacks.

Banking Trojans Along with the open-source malware kits, there has been an increase in the number of banking trojans—aimed at stealing account information and passwords. While these trojans have been a threat ever since banks first started offering online banking, they have become popular again as people and businesses are starting to move their online banking onto mobile devices, and the trojan software is easily accessible. This makes mobile banking apps an easy target.

With cybercrime on the increase, now is a good time to review your security, ensure its up to date and remind employees of your mobile device policy. If you don’t have a policy in place, or feel that your security is inadequate, give us a call, we are happy to help you. Remember: with good security and knowledge, there is no reason you should fall victim to cyber theft.

Firefox is one of the most popular Web browsers available. It has become especially popular with the business crowd due to powerful add-ons that make business related browsing easier. There are a large number of useful add-ons out there, and it can sometimes be tough to see what’s best. Don’t worry, we are here to help.

At first look, Firefox is a fairly simple browser. Where it really shines though, is in the wealth of add-ons available for all users. If you were to compare different users’ browsers, it is highly doubtful they would look the same. There are some useful add-ons for small business users that can help make your life easier. Here are our top five:

Make Add-ons Compatible With New Versions of Firefox Firefox is on an aggressive update schedule. It feels like only a few weeks pass in between each new rollout, and this can pose a problem if the developers of the add-ons don’t keep their add-ons up to date. To solve this, install the Add-On Compatibility Reporter. This useful add-on will disable version checking, allowing the add-ons to continue working. If you have an add-on that won’t work, you can send a report to the developer. It is recommended that this is one of the first add-ons you install.

Speed Dial Speed Dial is an add-on that allows you to quickly access your favorite, or most visited sites. You set your bookmarks up to show via Speed Dial, which will show current thumbnails of the website. From there you can click on the thumbnail to go to the website. This is particularly useful if you have pages you visit on a regular basis and wish to navigate to them quickly.

OutWit Docs This add-on is for those managers who have a ton of documents on their computer and want to quickly find one without closing or minimizing Firefox. Think of having a version of Google for your docs - you enter a query into the search bar, and up comes the results with thumbnails so you can easily pick and open the document you were looking for.

Google Global An interesting add-on that allows you to see where your website, or any website for that matter, will show up according to the local Google page rankings. This is great for quickly viewing your presence in other regions or countries. However, this add-on will only work when on a Google search results page.

Screengrab If you are preparing a presentation or need to take a screenshot it can be a bit of a chore, especially on a Mac. With Screengrab you can take a screenshot of just the visible part of the browser or the whole page. This will save time from having to take multiple screenshots and then stitching the images together to gain one image.

These five apps are just the tip of the iceberg, there are many more on the Firefox Add-ons page. If you would like to know more about Firefox or other Web browsers, please contact us.

Many companies realize the benefits of virtualizing their systems, and some have even started the process. In the current economies around the world, businesses are looking at ways to save money and streamline processes. A recent report on virtualization found that some organizations achieved investment returns of up to 269%. Read on to learn more.

What is Virtualization? Virtualization is the creation of a virtual computing environment, where one hardware system can run multiple virtual environments. Common types of virtualization include servers, storage devices, or networks. The benefits of virtualization include lower costs, improved IT management, and reduced energy consumption.

The Survey A report published by CDW-G focuses on government organizations in the United Sates. Many SME owners and managers like yourselves are probably asking, “How do study results involving the government help my business?” Well, if you look closer you can see that what the government organizations did can easily be replicated by SMEs, just on a smaller scale.

Results In recent years, many companies have had to tighten their belts due to economic difficulties. Government agencies are no exception. The results of the survey found that agencies and organizations realized investment returns as high as 134 to 269%. The survey found that if IT managers invest in Server Virtualization, Document Management, Storage Virtualization, and Cloud Computing in that order, the returns on Server Virtualization alone can help pay for, if not totally cover the cost of, the other three processes. CDW-G found that on average, the total cost of implementing all four separately is over USD 1.1million, but when implemented in order, the average cost was around USD 400,000.

While it is unlikely that SMEs will see a return on investments of this magnitude, it is highly likely that they will see increased returns if they follow this method of re-investing returns from Server Virtualization into the other three steps. In times of economic stress, this could be a huge boost to your bottom line.

Helpful Recommendations From the results, CDW-G offered some useful recommendations that all businesses can use:

• When budget cuts are needed, first look for ways to increase efficiency without service cuts.
• Review technologies and processes to identify inefficiencies.
• Consider savings and efficiency opportunities in all new solutions.
• Leverage available savings into new projects.

As with any new process, it’s equally important to ensure that you educate the users of the processes and stay on your toes to keep updated.

Many business owners and managers use Microsoft’s spreadsheet program, Excel, on a daily basis. It has become the go-to program for basic book keeping, forecasting, scheduling, chart making, and much more. It’s safe to say we are comfortable with it, and some may even call themselves experts. For those who are less comfortable, there are a number of errors that can cause confusion. Read on to learn about the most common ones.

While most of us are comfortable with Excel, there are many times when we have had an error pop up that is more or less confusing. Let’s face it, when we see “!#%&” characters many of us are at a loss. Here are some of the most common errors you come across in Excel, what they mean, and how to fix them.

####### This is one of the most common errors, with the # sign filling the cell. This error means that you have entered data in the cell that is longer than the cell’s size. For example, 1234567890 will show up as ##### if that column is not wide enough to fit all those numbers. This error will also show up when you have formatted a negative number as a date.

To fix this error, simply re-size the column (A, B, C, etc.) by clicking the edge of the column and dragging to the right to make larger. Or check to see if you have a negative number that is formatted as a date, and if so format the cell as a negative number instead..

?Name# This error means you have have an error in the formula or range. For example, =counif(!6:B99, “Y”) In this case, “counif” should be “countif”. Also, the “!6” should be a column letter and 6 (i.e., B6).

To fix this error, click on the cell with the error, and look at the formula in the formula bar, usually located above the spreadsheet, and correct the formula like this: =COUNTIF(A6:B99, “Y”)

#REF! If you have a formula that refers to other cells in the spreadsheet, and then you change one of those cells to data that does not compute in your formula, you will get the #REF! error. For example, if your formula for C6 is: =SUM(A1:A5, B1:B5, C1:C5) and you delete B1, you will get #REF! in C6.

The easiest fix to this is to hit: CTRL+Z, or Undo under Edit. If you made the error a long time ago and Undo does not work, then make sure all cells referenced in the formal contain valid information.

Circular Reference You get this error when you have entered a formula that includes the cell where you have entered the formula. For example, the formula =SUM(A2:A5) is entered into A5. Excel is essentially telling you that it is chasing its own tail, and can’t catch it.

The easiest way to fix this error is to simply click on the original cell, and remove the reference to the cell that the formula is entered in.

The Little Green Triangle in the Cell If you see a little green triangle in the top left corner of a cell, Excel is telling you there is an error with the formula. This is useful if you aren’t sure about what the error means. If you click on the arrow, you will get an ! with Trace Error. Click this, and Excel will give you a drop-down menu with options.

What if I Can’t Find the Error? If you are having trouble locating the error, or do not want to spend time searching for the error in a long formula, click the Formula tab and the arrow beside Error Checking. You can click either Trace Error or Circular Reference and Excel will point out the error, or provide the cell name with the error. From there, select the cell and look at the formula or data entered to determine the problem.

Hackers have gotten pretty advanced in the past few years, and one of the most complicated hacks talks to you while it goes about its business. There is a new hack targeting businesses with the aim of stealing banking information. Be on the look out as this is one of the most devious hacks yet.

The hack, a variation of the Man-in-the-browser (MITB) hack, is a form of Trojan horse that mainly infects a Web browser and has the ability to change a Web page, insert orders or transactions covertly. The user will not notice any change to the website. This particular hack infects user’s computers with a Shylock malware program, a new form of malware that focuses on bank accounts and financial transactions.

The user goes to a banking website, attempts to log in and is given an error message stating that security checks are being undertaken. After a few minutes a window pops up telling the user that a representative from the bank will be contacting them to go over their account details. A chat window will open up and the “representative”, who is really the hacker, will ask the user for their account information. While the user and hacker are talking, the hacker will log into the account and proceed to go to town, so to speak.

At this time, it seems like the hack is not widespread, but it is spreading, and it is one of the more sophisticated programs out there. To learn more about this or any other security threat that may have you worried, please contact us.

Hey, it's nowhere near the gargantuan status of Facebook or Twitter, but lesser-known Pinterest has a following, and especially if your target market is females, it can be a very versatile and unique online marketing tool – that is, if you use it the right way.

What is Pinterest? In a nutshell, it's something like a social media scrapbook, album, and bulletin board combined. Each interest / theme has its own 'Pinboard' where you put photos, videos, or other media that interest you.

What makes Pinterest unique is its concept, which has been consistently growing in popularity, especially with female audiences. And while Facebook and Twitter are more open to overt advertising, Pinterest takes a more conservative stance. While advertising isn't exactly prohibited, the marketing should definitely be more subtle and more consistent with a personal Pinterest profile. Here are some basic tips that will help you utilize Pinterest to your advantage.

1. Understand your market. The first question you should ask yourself is if Pinterest is something worth your time investment. Since the majority of Pinterest users are female, ask yourself if your products and services appeal to them directly.

2. Invest time. As in many other social networking sites, you need to put a personal and human touch to your Pinterest profile and in the way you interact with your audience. Log in often, update regularly, and respond quickly to any kind of feedback. Let your audience know that you're there.

3. Use other social media to augment Pinterest. Since Pinterest is less known, use your other social media accounts to point people your way in Pinterest, such as Tweeting or updating your Facebook status with your most recent Pinterest profile update.

4. Talk about what you represent. As mentioned earlier, since Pinterest isn't big on overt advertising, you need to market yourself in a different way. Talk about what your brand is all about. What do you represent? What content can you provide that would inspire your audience to share on their own Pinboards? If you're a furniture company, for example, you can try giving some tips on basic interior design and picking the right furniture pieces for spaces, with pictures or videos. What's good about Pinterest is that it challenges you to be more creative, and thus, more appealing to potential clients.

If Pinterest interests you, give us a call so we can discuss how you can maximize this new social media platform for your business.

Security is important for all businesses, and many go to great lengths to keep their business secure from threats. Sometimes there is a security issue that you can’t control. This recently happened when Google was caught bypassing the security settings of Apple’s default browser, Safari.

As many news sources are reporting, Google was discovered to have bypassed the security settings of Apple’s default browser, Safari. If you are to believe the many news articles, what Google has done is a big issue. But what did Google actually do, and how does this affect your business?

What Did Google Do? Google was caught using software to trick Safari’s security settings into allowing third-party cookies. The cookies placed by Google were used to track users’ internet behavior with the idea of providing personalized ads targeted to the users. Google stressed that no personal data was recorded.

Why would Google do this? Safari is set up to block all third-party cookies — cookies usually used by advertisers placed on a user’s hard drive that don’t have the same URL the user is looking at. Since the majority of Google’s ad services don’t operate under the Google URL, Google needs to use third-party cookies to track users. In other browsers, when a user signs into a Google Account, third-party cookies used by Google’s ad services are automatically placed. With Safari, the cookies are automatically blocked.

To get around the established security, Google took advantage of a known loophole found in 2010 by putting a form in some pages that tricked Safari into thinking the user had agreed to let Google’s Ad services track them.

What Does this Mean to Us? In all honesty, not very much. Google has said that they are removing the forms from the websites and cookies from the browsers. Apple has said they are working to stop all third party cookies, but no updates have been released as of March 1.

What Can We Do? To ensure that third party cookies are blocked in Safari, go to:

1. Safari - Preferences, or hit “Command” + “,”
2. Select Privacy
3. Select which level of cookies you would like to block

You can also set your browser to never allow cookies. The downside to this is you will find yourself having to log into a site each time you go to it in a new window. Another strategy is to clear your cookies regularly. In the same tab you set your cookie preferences, select: Remove All Website Data

If you would like to learn more about protecting your organization, or if you have questions, please contact us.